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Professional services

Sales outbound that actually feels human

A B2B fractional CMO replaced a $9k/mo SDR contractor with an AI outbound agent reviewed by a fractional sales lead.

11 people teamRemote · NYC HQ
Sales outbound that actually feels human
Same
Reply rate vs. SDR
Outbound volume
$7.8k
Monthly cost saved

The firm had been paying $9k/mo for a contracted SDR who hit quota in month 1, missed in month 3, and was let go in month 5. Cold-outbound at scale is hard to staff.

We built an outbound agent that drafts personalized first-touches based on the prospect's recent LinkedIn activity. Every message is queued for a human reviewer (the firm's part-time sales lead) before send. About 85% go out as drafted; 15% get edits.

Reply rates match what the prior SDR was hitting at peak. Volume is 9× — limited only by how fast the reviewer can scan the queue. Total cost: $1,200/mo (Claude API + Zapier + 4 hrs/wk reviewer time).

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